GET TO KNOW US
We are a team of experienced marketing consultants dedicated to providing the best possible advice for our clients in order to help them achieve their goals and grow their businesses. We specialize in helping B2B companies with their growth strategies and wedded to data-driven recommendations.
Our team is led by Rachael Sparks and Azan Dhanani, who have years of experience in the marketing industry. Through our extensive research and expertise, we strive to provide measurable results and can scale up your teams to execute Yar strategies. We are passionate about helping our clients reach their objectives.
Rachael Sparks is an adept marketing executive with over 20 years' experience in transplants, medical devices, and pharma. Rachael has scaled brand awareness for early-growth startups to market leadership through research, full-stack marketing, and sales enablement. She has also served as technical director, corporate spokesperson, and advised in product development. Rachael brings expertise in market research and strategy, digital marketing, brand development, pricing analysis, and sales training. Data-focused and hands-on, Rachael is driven to improve patient outcomes by helping clients create compelling product value propositions and clear brand promise.
Rachael Sparks
Azan Dhanani
Azan Dhanani is a creative and analytical strategist with over 15 years of success across in-house marketing departments and consulting agencies. Primarily serving industries such as healthcare, technology, financial services, and SaaS; he has a proven track record of helping companies make meaningful impact to their bottom line. Having worked with both start-ups and enterprise organizations, Azan has a knack for demand generation, analytics, and conversion rate optimization. With specialization in account-based marketing and building connections between sales and marketing, Azan is passionate about making a meaningful impact with his clients.